SINCE 1979

In 1979 Oscar Waldan established Waldan International as a Swiss timepiece manufacturing firm and private retailer. He began producing some of the most beautiful, classically designed chronographs. For over 20 years, Waldan International has provided timepieces to discerning collectors around the world.

THE FOUNDER

Oscar Waldan started his passion with watches as a young lad when he tried to clean and repair his father’s pocket watch on his own. “Without anyone’s knowledge, I disassembled the watch and made diagrams showing how the parts fit together.” As he matured, Waldan studied horology in Germany. He then proceeded to work for some of Europe’s finest watchmakers. Waldan took his first job at Charles Tissot in Le Locle, Switzerland. Waldan, an ambitious worker, soon began submitting his own watch designs for Charles Tissot. He proceeded to quickly climb up the ranks and went to work for Universal Geneve as a Sales Executive and Vice President of merchandising and styling. There, Waldan had the opportunity to work with master designer Gerald Genta.

With this new acquaintance, Waldan developed his skills as a designer and watchmaker.Through his associations in the watch industry, Waldan soon gained access to the famous Rolex/Wilsdorf collection. He studied these timepieces with great attention to detail. “This is where I cultivated my interest in antique watches, especially those with complicated mechanisms.”

A LETTER FROM CEO, ANDREW L. WALDAN

December 7, 2013

Waldan International’s journey in the watch industry started with my father, Oscar Waldan. After disassembling his father’s pocket watch on his own and making diagrams of how the parts fit together, a passion for watches was ignited. As a result, he began extensively studying horology in Germany. Crafting the most elegant mechanical timepieces became a vision he longed to make a reality. His years of experience beforehand in the watch industry helped cultivate that dream into a reality and allowed him to develop his mindset regarding the mastery and reign of mechanical watches. His first job in the watch industry was at Charles Tissot in Le Locle, Switzerland where he was submitting his own designs. He continued on an uphill climb with a new position as a Sales Executive and Vice President of Merchandising & Styling at Universal Geneve, where he worked alongside master designer, Gerald Genta. With access to the famous Rolex/Wilsdorf collection, he cultivated an even greater interest in antique watches and complicated mechanisms and further developed his talent for designing intricate mechanical timepieces. With his profound knowledge, he set out to establish his own brand and company. Finally, in 1979, my father founded Waldan International, with a watch factory in Bienne, Switzerland and a corporate office and repair center in New York City.

During this time, very few chronograph watches were being produced in Switzerland. Universal Geneve even liquidated all of their gold chronographs. This allowed my father the opportunity to revive this movement. He subsequently managed to purchase 100 retro Valjoux 88 movements and produce 100 watches for Tiffany & Co and Tourneau. With this newfound success, he soon went on to produce another 100 watches with the famous El Primero 3019PHF chronograph movement under the Ulysse Nardin name. These watches were a phenomenal success as well. At the time, Ulysse Nardin was not a fully registered name. My father had a contractual arrangement with Mr. Schmidt, from Ogival, who also owned the name Ulysse Nardin, to buy this name for a one year period with an option to buy the company afterwards. Upon learning of the success of these mechanical watches, they associated the success to their brand name and refused to sell the company to my father taking a position of “if you can do it, we can do it too”. However, the success of these watches was in fact due to the classic design of the watch and the quality of the cases and dials.

Soon after, my father learned that Zenith Movado had thousands of Zenith 2522PC automatic chronograph movements, which they were unable to market. He decided to purchase all of their moonphase chronograph movements and launched a campaign to promote chronographs in Switzerland and the United States. This promotion successfully aroused curiosity and interest from the audience. As a result Mr. Pierre Blum, the former owner of Ebel and a colleague of my father, purchased all of Zeniths chronograph movements without moonphase. In 1982, my father met with Mr. Kubel Wilsdorf, a member of the family of the owners of Rolex. Upon enthusiastically showing him his watch, Mr. Wilsdorf expressed a great deal of interest in it, which in turn led to Rolex undertaking the project of marketing chronographs and purchasing perpetual movements from Zenith. Ultimately, chronograph watches made a notable return into the watch market.

Along with his perseverance towards the reign of chronograph watches, Waldan International produced fine gold quartz watches for men and ladies. In the 1980’s, Waldan International supplied Tiffany & Co with 80% of their Tiffany label gold quartz watches. At this time the company also supplied 30% of Cartier’s gold quartz watches and continued to produce quartz watches for a few jewelers in Brazil, England and the United States. For over 30 years now, my father’s research and dedication to the Chronograph watch has provided wonderful timepieces of the highest quality to discerning collectors around the world. Our watches have sold through Tiffany & Co, Cartier, Tourneau and Neiman Marcus as well as Ekegren Geneve, our watch line sold and marketed in Europe.

Our company has remained a private, family owned business throughout its history. For me, watchmaking is in my blood; it is part of a family tradition, which I am now taking over as my father’s successor. His life’s work and dedication to the chronograph movement is now my own. From an early age, my father took me step by step in the watch industry. I can remember the time spent and lessons learned with one of my fathers close friends, Bob Wexler, of Tourneau. I remember spending summers and hours after school learning the tools of the trade through my father’s expertise and wide knowledge. In fact, every day spent in the office was considered a new lesson. Since I was 13 years old, my father and I attended shows by the International Watch & Jewelry guild where under a registered Waldan International booth, I sold watches and separate parts with my father. I remember going to Basel every year with my father, spending hours with our watchmakers and studying the uses of different tools and the assembly and disassembly of a wristwatch. He did not fail to spend every minute possible educating me about the company and the watch industry. I can proudly say it is my distinct pleasure and honor to be able to join and continue my father’s legacy in the watch industry. My newest venture has been introducing Waldan International to the South Florida and Chicago markets. I invite you to join me on this new journey in the expansion and future of this company and brand. Since 1979 we have been committed to excellence and under my leadership, I swear to respect tradition, maintain quality and continue the innovation that my father began.

Sincerely yours,

Andrew Lloyd Waldan

QUARTZ TECHNOLOGY

In 1979, Oscar Waldan founded and established Waldan International. He opened a watch factory in Bienne, Switzerland and a corporate office/repair center in New York City. With his newly established company, he started producing some of the most beautiful and classically designed complicated chronographs. He chose to use materials of the highest quality and decided to concentrate his collection on watches made of platinum, or 18k rose or white gold.For over 34 years now, Waldan International has provided wonderful timepieces to discerning collectors around the world. Waldan has also produced timepieces for some of the finest jewelry stores in the country. His watches have sold through Tiffany & Co.

The arival of the Quartz Technology dramatically changed the world of watchmaking.Instead of embracing this technology, Waldan chose to concentrate his efforts on complicated mechanical timepieces. He set out to produce high quality chronographs and other complications. Waldan purchased raw movements from some of Switzerland’s finest manufacturers and decided to stock up on spare parts. Waldan knew the value of stocking enough spare parts to repair the timepieces he was to produce. Waldan searched the market for as many movements and parts as he could get a hold of. One could say that Oscar Waldan had a premonition that mechanical watches would one day reign again.

ESTABLISHED 1979

In 1979, Oscar Waldan founded and established Waldan International. He opened a watch factory in Bienne, Switzerland and a corporate office/repair center in New York City. With his newly established company, he started producing some of the most beautiful and classically designed complicated chronographs. He chose to use materials of the highest quality and decided to concentrate his collection on watches made of platinum, or 18k rose or white gold.For over 34 years now, Waldan International has provided wonderful timepieces to discerning collectors around the world. Waldan has also produced timepieces for some of the finest jewelry stores in the country. His watches have sold through Tiffany & Co.

In 1979, Oscar Waldan founded and established Waldan International. He opened a watch factory in Bienne, Switzerland and a corporate office/repair center in New York City. With his newly established company, he started producing some of the most beautiful and classically designed complicated chronographs. He chose to use materials of the highest quality and decided to concentrate his collection on watches made of platinum, or 18k rose or white gold.For over 34 years now, Waldan International has provided wonderful timepieces to discerning collectors around the world. Waldan has also produced timepieces for some of the finest jewelry stores in the country. His watches have sold through Tiffany & Co., Cartier, and Tourneau to name a few. Today, with all those years of experience in the watch industry, Oscar Waldan still produces chronographs and complications of the highest quality. Waldan International is one of a handful of companies that is still privately owned and operated by the firm’s founder, Oscar Waldan.Waldan International is also somewhat of a rarity in the watch industry. They produce some of the highest quality timepieces for literally thousands of dollars less than the famous names competition. One may ask how Oscar Waldan can offer such exceptional values in his fine timepieces and several reasons exist: his years of experience in the watch industry, his extensive knowledge in design and production, and his knowledge of what constitutes quality in watch components. Prices are also kept low because Waldan owns his own facility in Bienne, Switzerland. He employs no sales organization and forgoes the cost of national and international advertising campaigns. Waldan relies on word-of-mouth from collectors and proud owners. “From the beginning, my goal was to offer complicated, mechanical timepieces with exceptional quality and value.”